Jennifer Onyekwelu and GGB Dance Crew’s Ifeoma Efiokwu Talk About Going Viral on Social Media

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In this episode of “Rubbin ‘Minds“, Ebuka Obi-Uchendu talk with a professional dancer and member of GGB Dance Crew, Ifeoma Efiokwu and content creator Jennifer onyekwelu as they shed more light on their creative journeys, go viral on TikTok as well as other social media platforms.

On how she was able to make a living from social media during the lockdown, Jennifer says:

Personally, for me, I have always enjoyed being in front of the camera. I see it as a stress reliever and I really enjoy listening to music. TikTok has always been a stress reliever, even when I was in school. During confinement, I was bored at home. Other than cooking for the family, cleaning, praying, taking care of the stomach, I had nothing else to do.

So I felt like it was time to do something extremely creative, something people would love because everyone was bored. Everyone was sitting at home doing nothing, so I felt like it was a way to keep people entertained. And then I picked up my phone and was able to record a lot with my mom’s help.

About the slow motion challenge, she says, “I wasn’t really comfortable with the whole slow motion challenge because I was more into transitions, comedy skits and everything. But I just entered because it was something that was trendy at the time and it was going to help boost my page. It took a video and it got me out.

Ifeoma had this to say about what she’s done differently to make dancing and content creation go viral.

When it started for me, dancing was like a hobby. It was just something I loved to do and over time I was getting serious business and had to take it seriously. Consistency has brought me to where I am today.

I have been dancing for years and have continued. It started out as a video vixen, going to competitions back then, then dancing with my team.

The GGB dance team got together and decided ‘let’s take this thing seriously and make it a thing in Nigeria because people don’t take dancers seriously.

“They just feel like you can dance, okay, no problem. But we took it seriously, we made videos. Even when social media became a thing in Nigeria, we started making a lot of videos and creating content. “

Watch the full conversation below:


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